The Social Marketing Compass

Geekaflops:

JESS3 BrianSolis SocialMarketingCompass

This article talks about the Social Marketing Compass conceptualized by Brian Solis and jess3. It “points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers and influencers, where they interact and seek guidance online”.

Originally posted on L'EtoilePapillon:

Reflection and Summary

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with consumers, peers and influencers, where they interact and seek guidance online.

This article has thoroughly identified the essential considerations all digital marketers should keep in mind when creating a marketing plan. The players involves now is not just the organisation and the audience. In the social space, your audiences are segmented into different categories and they all have different behaviours that we must factor into our plan.
Also, with advancing technological capabilities, the number of social platforms we can leverage on is growing. It is crucial that marketers consider and select suitable ones to use in the campaign. The amount of content traffic online is overwhelming, how brands can channel attention and participation is one key decision to make. And lastly, advertising on social platforms means relationship…

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