Facebook has acquired Instagram in 2012 for $1 billion, a mobile photo-sharing app which has 30 million users at that time. Today, Facebook acquired WhatsApp, an instant messaging application with 450 million users, for $19 billion.
“WhatsApp will complement our existing chat and messaging services to provide new tools for our community,” Facebook co-founder and Chief Executive Officer, Mark Zuckerberg, wrote on his Facebook page. “Since WhatsApp and (Facebook) Messenger serve such different and important users, we will continue investing in both.”
Facebook Messenger is the second most popular mobile instant messaging service, only behind WhatsApp (Refer to market share here). Is Facebook attempting to acquire its stronger competitors in the mobile applications industry? Does Facebook need the user database from WhatsApp? How will WhatsApp complement Facebook, especially when Facebook will continue investing in both WhatsApp and Facebook Messenger?
Is Facebook working on the next big mobile social media application?