With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter (Read here).
“Should companies still invest in blogs?”, a friend of mine asked. “There is less and less traffic to blogs. Consumers are not spending as much effort to engage and participate in blogs, which is a less interactive medium to them. From companies’ point of view, blogs normally require more investment in content development and frequent updates.”
Essentially, I believe that blogs and other social media platforms like Facebook and Twitter are not mutually exclusive. Blogs have better publishing capabilities, and they can be used for content publishing. Since other social media platforms have higher traffic and are better tools for communication, blogs and the social media platforms may be integrated together to improve content marketing as a whole.
For example, companies may post authentic and new content on their blogs and post teaser information on social media to attract viewers to their blog content (and hopefully share/retweet/reblog the content).