An online community is a community that forms on the internet. A community is a group of people interacting, sharing, and working toward a common goal. Online community members interact via social networks and share in forums or e-mail groups. – Prof. Adrian
Telligent — provider of community software for enterprises — did some research on world-class communities (Read more about it here). It has identified 9 characteristics of successful communities that were:
- Relationship oriented
- Had an active membership
- Were built for the long-term impact and not a particular campaign
From the characteristics, Telligent has given advice on how to start and grow a community. Thereafter, it has shown how ROIs for communities can be derived.
Telligent has also done a tweetjam of the topic of communities in social business, and many experts have contributed. The key takeaways can be found here.