Growth hacking is a mind-set that focuses only on achieving growth through unconventional means. It has redefined what is product and distribution in the internet world. To achieve maximum growth within the shortest period of time, they employ innovative alternatives such as social media, analytics and viral marketing to sell their products, gain exponential visitors and retain these users.
They are also suitable for start-ups due to the heavy focus on low-cost, quick and easy methods. By constantly experimenting and re-iterating as feedback flows back in real-time, growth hacking allows companies to achieve their goals in limitless combinations.
Growth hacking has also showed us a trend with heavy emphasis on growth and it will certainly infiltrate more than just the marketing department and into the other sectors of a company. Although it is now relegated to start-ups’, it has also been proven to work for marketing campaigns of multinational companies.
Growth hacking adopts an iterative cycle and it is essential for growth hackers to have a step-by-step checklist in order for them to not lose their focus. Hence, we present to you a Beginner’s Guide to Growth Hacking, where we start off with explaining what growth hacking is, to how growth hacking helps companies, and subsequently ending off with how you can adopt growth hacking.