CONSISTENCY

Consistency – Steadfast adherence to the same principles, course, form, etc.: There is consistency in his pattern of behaviour.

What is consistency in digital marketing? MrSiew shares his thoughts about how consistency helps marketeers to achieve effective marketing.

One point to note regarding MrSiew’s article is how consistency is used interchangeably with constancy (in terms of regularity).

A digital marketing blog

At the end of Secondary 1, my form teacher remarked in my report book: “Siew Fong is a co-operative and reliable pupil. He is good-natured and is a consistent and conscientious worker.” Well.. other than showing off how much of a teacher’s pet I was (and probably still am), my purpose here is to emphasise on the word “consistent” (as highlighted in bold). So being consistent is a good thing, but other than getting praised by your teacher, what good does it serve, especially in digital marketing?

The Big Yellow M

mcdonalds-logo

Let’s look at something we’re familiar with – Mcdonald’s. If not for consistency, they wouldn’t have become one of the biggest fast food chain in the world. No matter which Mcdonald’s you’re visiting, it is certainly expected that you get the same taste, enjoy similar environments, and see the instantly recognizable big, yellow “M” that represents Mcdonald’s across the world…

View original post 585 more words

Advertisements

One thought on “CONSISTENCY

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s